Title: Imposters on the Zoom!: Your 90 Day, Step-by-Step Plan to Skyrocket Sales Leads and Overcome the Imposter Syndrome Stifling Your B2B Marketing and Sales Results
Authors: John Buie and Jason Hagerman
Publisher: Journey Better Business Group Inc.
ISBN: B0CW1BF2KL
Pages: 239
Genre: Non-fiction / Business & Money
Synopsis
We wrote this book because there’s an epidemic of imposter syndrome in marketing and sales professionals working in business-to-business (B2B). It was there when we started in B2B marketing 20+ years ago and it’s here today. We felt it at the beginning. And the feeling took years to overcome. You know what it’s like:
I’m not a chemist. How can I market to our lab customers with any authority?
I can’t even assemble my Ikea bookshelf without the instructions. How can I sell the value of these sawmills to the pulp and paper industry?
The last time I tried to operate a skid steer, I was 17, and I almost flipped it. Who’s going to buy one from me when all I can tell them is they won’t flip over?
I pay someone to change my car’s tires. I’ll never be able to convince Bridgestone our company’s rubber is going to make their molds more durable.
After a lot of trial and error. A lot marketing books and B2B sales podcasts. A lot of long nights looking at digital marketing analytics data. A lot of detailed analyses of competing B2B brands we were freed from our own imposter syndromes. And we built a sales lead generation process that seemed logical and thorough for ourselves. We used it (still do). And it worked (still does). And even though your B2B business is unique, your online marketing challenges aren’t entirely. Getting sales leads is a heck of an ongoing challenge every B2B faces.
Today, imposters unite! This book will help you overcome your imposter syndrome and teach you how to generate more sales leads with a straightforward evergreen sales-lead-generating-strategy.
You’ll come out of this with more valuable, practical knowledge than the people in your B2B industry who look confident, but should actually be frozen solid by their imposter syndrome.
With this book in your hands, you’ll be able to generate more inbound sales leads yourself, generate more with in-house resources, or direct and audit your 3rd party digital marketing agencies better.
Your power will be increased 100X.
The roadmap you used to achieve sales success in the past is in tatters. Your new roadmap has that fresh book smell in your hands. And what good would a map be without a peppering of hidden treasures? A keen eye will read this and learn important lessons about:
1. Overcoming imposter syndrome by overcoming your ideas about uniqueness.
2. Communicating with developers and designers.
3. Using AI to build remarkably deep buyer personas.
4. Selling to and working with Creators, Curators, and Conductors.
5. Doing more marketing with fewer staff.
6. Finding creative, engaging, and unique angles to speak to the humans behind B2B – something more like B2BE (the business to business end user)
7. Training and developing sales staff with less effort, a gentle learning curve, and awesome outcomes.
8. Why evergreen is the key B2B.
9. Focusing your energy on selling more B2B products that are behavior changing.
10. Finding and winning specific windows of opportunity when your sales prospect is in an elevated buying mindset.
11. Leaning on your brand story to motivate GenZ and attract marketing and sales talent.
12. The marketing mistakes brands from budding to behemoth make, and positioning yours smarter.
Why listen to us instead of the “influencers”?
Everything you’ve read in the last 5 minutes resonates with you.
We’re practitioners in the same seat as you, and we generated more than 36,000 sales leads for our B2B manufacturers and distributors in 2023.
That’s our 10th straight year doing it.
We poured our experience into this book for two additional reasons (other than the imposter syndrome issue). To make money. To help you make money.
About the Authors
John Buie
B2B Marketing for Sales Lead Generation
Two decades generating sales leads in B2B are boiled down into the streamlined, practical marketing plan in this book. You can start using it today.
Generating sales leads for any B2B niche is tough. Marketing membrane filters or compaction testing equipment to businesses isn’t as intuitive as selling sunglasses to consumers.
Two decades in B2B marketing have shown me the strategies that drive long-term, manageable, sustained growth for B2Bs. And the time-wasters that keep marketers, sales leaders, and business owners on a hamster wheel – chasing leads instead of driving them.
Imposters on the Zoom will teach you where to put your energy to:
Get more traffic to your website.
Create evergreen landing pages that turn invisible prospects into customers.
Generate assets that provide value to your prospects and customers.
Grow the lifetime value of your existing customers.
Nurture your prospects so it’s easier for them to spend budget with you.
Make every page on your website a valuable sales asset.
Make your job easier, and drive more revenue with less effort.
Jason Hagerman
B2B Marketing Strategies that Shorten the Sales Cycle
Follow the plain-language, concise, and orderly steps in Imposters on the Zoom to connect with B2B buyers and end-users, generate leads, and drive revenue growth with less effort.
Not sure how to build your brand (or the brand you work for)? We show you that too.
Not with long-winded stories. With simple instructions, diagrams, and numbered walkthroughs that you can follow with your eyes closed.
Marketing to B2B can be tricky. But when you understand your niche, the strategy in this book is an inexhaustible resource for generating qualified sales leads.
We’ve used it for more than a decade, and you will too.
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